the glowing blue letters that once lit the bronx from above yankee stadium failed to find a buyer at an auction at sotheby 's on wednesday .
while the 13 letters were expected to bring in anywhere from $ 300,000 to $ 600,000 , the only person who raised a paddle - for $ 260,000 - was a sotheby 's employee trying to jump start the bidding .
the current owner of the signage is yankee hall of famer reggie jackson that